SEO Audit Services: A Complete Website SEO Audit, From Technical SEO to AI Visibility
An SEO audit tells you why your website is not getting the search traffic it should, and what to fix first. 1307 Digital audits the technical health, content, authority and AI search readiness of your site, then gives you a fix list ranked by business impact, not a 200-page export.
We are a Toronto SEO agency and Google Partner. Every audit is done by people, using the same tools and checks we use on our own clients' sites.
What is an SEO audit?
An SEO audit is a complete review of a website's technical health, content, structure and backlinks, to find what stops it from ranking and attracting organic traffic. A good audit ends with a prioritized plan, not just a list of SEO errors.
Running a free SEO audit tool tells you what is wrong in general. A proper audit of your website separates the SEO issues that lose you enquiries from the ones that do not matter, and puts the fixes in order.
Search engine optimization depends on every layer working together: a page with great content still fails if a search engine cannot crawl it, and a technically perfect site still fails if its pages do not match what people search for. A complete SEO audit looks at all of it at once, so you fix the cause instead of the symptom.
What does an SEO audit include? Technical SEO, on-page SEO issues and more
An audit from 1307 Digital covers six areas, from technical and on-page SEO issues to rankings. The first is one most audits still skip.
| Area | What we check |
|---|---|
| 1. Access | Can Google, Bing and AI crawlers (ChatGPT, Claude, Perplexity) actually load your pages? CDN and firewall settings can block them regardless of robots.txt |
| 2. Technical SEO | Technical SEO errors such as indexing gaps, crawl errors, broken links, redirects, canonical tags and sitemaps, plus site performance, Core Web Vitals, mobile usability and HTTPS |
| 3. On-page SEO | SEO issues like weak title tags, missing meta tags, meta description quality, headings, URL structure, internal links, keyword targeting and keyword cannibalisation (two pages competing for one search) |
| 4. Content | Search intent match, thin or duplicate pages, content gaps against competitors, whether key answers are easy for AI to extract |
| 5. Authority and off-page SEO | Who links to you and how credible they are, harmful or spam links, mentions of your brand, review profiles, and whether directories list you correctly |
| 6. Rankings and visibility | Keyword ranking for your main services, page speed, and AI visibility in ChatGPT and Google AI Overviews |
For businesses that depend on Google Maps, we also run a separate local SEO audit of your Google Business Profile, citations and reviews.
What is in the audit report? SEO health, analysis and fixes
The audit report gives you a clear picture of your site's SEO health and a plan to improve it. It is written for the people who will act on it, not as a raw export from a site audit tool.
- SEO health summary: your overall SEO picture, with the critical SEO issues called out first.
- Technical issues and on-page SEO issues: the issues on your website, where each appears (one URL or site-wide SEO problems), why it matters and how to fix it.
- Content and keyword findings: which pages should rank for which searches, and where every page competes with another.
- Competitor comparison: what the sites ranking above you do that you do not, and what it takes to rank higher on Google.
- Recommendations to improve rankings: how to optimize your page set, quick wins first, then larger projects, each with impact and effort.
The result is a detailed report, not a website analysis export. An SEO score from free SEO tools is a useful headline number, but it is not the goal. A site can score 95 and still lose leads to a competitor with better pages.
Free SEO checker and site audit tools vs a professional SEO audit
A free SEO checker scans for common errors in minutes. A professional audit decides which errors matter for your business, finds problems tools cannot see, and turns them into a ranked plan.
Free tools have their place, and a free website scan is a sensible first look. Analyzers, broken link checkers and AI visibility checkers all compare your pages with a preset checklist. To run a website audit properly, beyond a free tool and its SEO report, someone still has to analyze your website against your goals, your competitors and the searches that bring you customers. That judgement, a real SEO analysis rather than a list of warnings, is what a comprehensive SEO audit adds.
| Category | Free automated checker | 1307 Digital audit |
|---|---|---|
| Finds technical errors | Yes, the common ones | Yes, plus the ones tools miss |
| Knows which errors cost you customers | No | Yes, ranked by impact |
| Checks AI crawler access | Rarely | Always |
| Reviews content against search intent | No | Yes |
| Spots keyword cannibalisation | Partly | Yes |
| Reviews your competitors | No | Yes |
| Gives a fix plan | A list of warnings | A prioritized plan in plain language |
How 1307 Digital runs an audit
- Goals. We agree what the site needs to do, calls, forms, sales or bookings, so the audit of your website measures what matters.
- Crawl. We crawl your website with a professional site audit tool to analyze every page, and pull Google Search Console data.
- Access and indexing. We test search engine and AI crawler access and check which pages Google can index and has actually indexed.
- Page review. We review key pages by hand against the searches they should win.
- Competitors. We compare your pages and authority with the sites ranking above you, to see where to optimize content and links.
- Prioritize. Every finding gets an impact and effort rating, so critical SEO issues come first.
- Walkthrough. We explain the results and the plan, in plain language.
What you get
- A summary of the five things holding the site back most
- A full findings list, each with impact, effort and the fix
- A keyword and page map showing which page should win which search
- Quick wins you can do this week, and larger projects ranked by impact
- The option to have 1307 Digital do the fixes, or hand the plan to your own team
- A list of the SEO tools and settings we used, so the findings can be checked and re-run
How much does an SEO audit cost?
A one-time professional audit in Canada typically costs about $1,000 to $5,000+, depending on the size and complexity of the site. Free automated audits exist, but they report errors without priorities.
1307 Digital quotes the audit after a short look at your site, because a 20-page service site and a 5,000-page store are different jobs.
How do I fix SEO issues on my site?
Fix SEO issues in order of impact: first anything that stops pages being crawled or indexed, then pages that target the wrong search, then speed and on-page details. Fixing a hundred minor warnings rarely moves rankings as much as fixing one indexing problem.
Every finding in a 1307 Digital audit comes with the fix written out, so your developer or our team can act on it straight away.
When to get an SEO audit
- Traffic or leads dropped and you do not know why
- Before or after a website redesign or migration
- Before hiring an SEO agency, so you know what you are paying to fix and what to optimize first
- After a Google core update hit your rankings
- When you rank on page two and cannot get higher
- When AI assistants never mention your business
- When you want a second opinion on work another agency did
AI search visibility and technical SEO checks most audit tools skip
A basic check from most audit tools covers titles, links and speed, the issues a search engine sees first. 1307 Digital adds the checks that decide whether search engines and AI can use your site at all:
- AI crawler access: whether ChatGPT, Claude and Perplexity crawlers can load your pages through your hosting, CDN and firewall.
- Indexing reality: which pages Google has actually indexed, compared with the pages you think it has.
- Answer extractability: whether key answers on your pages are short and clear enough for search engines and AI to quote.
- AI brand visibility: whether ChatGPT and Google AI Overviews mention your business for the searches you care about, and whether what they say is right.
- Facts consistency: whether your name, address, services and prices match across your site, your Google Business Profile and directories.
SEO audit FAQs
What is an SEO audit?
An SEO audit examines a site's technical setup, content, structure and backlinks, pinpoints what is holding its rankings back and orders the fixes by how much they matter.
How much does an SEO audit cost?
A professional one-time audit in Canada typically costs about $1,000 to $5,000+, depending on site size and complexity. Automated audit tools are free or cheap but do not prioritize.
How long does an SEO audit take?
Most SEO audits take one to three weeks, depending on the size of the site and how much competitor and content review is included. Large e-commerce sites take longer.
What are the different types of SEO audits?
The main types are technical SEO audits, on-page and content audits, backlink audits, local SEO audits and, increasingly, AI search visibility audits. A full SEO audit combines the first three.
Can I do an SEO audit myself?
A basic self-check is possible: connect Google Search Console and run a free crawler over your site. A professional audit adds judgement: which problems matter, what competitors do better, and what to fix first.
Is there a free way to get a website SEO audit?
Yes. Google Search Console and free checkers such as Semrush's SEO checker or SEOptimer give a free automated scan. They report common errors but not priorities or business impact.
Can ChatGPT do an SEO audit?
ChatGPT can explain audit findings and suggest checks, but it cannot crawl your whole site, read your Search Console data or verify fixes. Treat it as a helper for the audit, not a replacement.
How do I know if my website is SEO friendly?
A website is SEO friendly when every search engine can crawl and index every important page, pages load fast on mobile, each page targets one clear search, and titles and headings say what the page is about.
Does an SEO analyzer improve rankings?
No. An SEO analyzer only reports problems; rankings improve when someone fixes them. Use an analyzer to find technical SEO errors quickly, then prioritize the fixes that affect the pages and keywords that bring in customers.
Does an SEO audit include keyword ranking and AI visibility?
Yes. A 1307 Digital audit records where your main pages rank for the keywords that matter, and checks your AI visibility: whether ChatGPT and Google AI Overviews mention your business for those searches.
How often should I get an SEO audit?
Get a full audit once a year, plus a check after any redesign, migration or sudden traffic drop. Fast-changing sites benefit from a lighter quarterly review.
What is the difference between an SEO audit and a local SEO audit?
An SEO audit reviews your whole website for regular search results. A local SEO audit looks at how you appear on Google Maps, covering your Business Profile, directory listings, reviews and rank in the local pack.
Find out what is holding your site back
Book an audit and get a clear, ranked plan for your website.