PPC Agency in Toronto: How the Best PPC Agencies Run a PPC Campaign, and What Top PPC Agencies Deliver
PPC advertising is the fastest way to put your business at the top of search results and in front of buyers, and the fastest way to lose money if nobody is watching the numbers. 1307 Digital is a Toronto PPC agency and Google Partner. We choose the right platform for your products or services, set up tracking that proves results, and manage paid campaigns every week. Our PPC team offers comprehensive PPC management services: Google search and display ads, social media ads and the landing pages behind them. We are a PPC agency in Toronto serving businesses across Canada.
What are PPC agencies and PPC companies?
A PPC (pay-per-click) agency runs advertising you pay for by the click or by the thousand impressions, and is judged on what that spend returns. That includes search engine marketing (SEM) on Google and Bing, social ads on Meta, LinkedIn, Reddit and X, and newer channels such as ChatGPT ads. The agency's job is to turn ad spend into leads and sales at a cost the business can grow on.
Types of PPC advertising: which channel fits your business needs
| Your goal | Best starting channel |
|---|---|
| Capture people already searching for your service | Google Ads |
| Calls from local customers, paying per lead | Local Services Ads |
| Leads from local or consumer audiences | Facebook Ads |
| Sales of visual products, Reels and Stories | Instagram Ads |
| B2B leads by job title and company | LinkedIn Ads |
| More search leads, often at lower cost | Microsoft Ads |
| Explaining your offer with video | YouTube Ads |
| Niche, research-heavy buyers | Reddit Ads |
| Appearing beside ChatGPT answers | ChatGPT Ads |
| Tech, finance and media audiences | X Ads |
| Free search ads for registered charities | Google Ad Grants |
Most businesses do best starting with one or two channels and adding more once those are profitable. See also our Meta Ads overview.
Our PPC services: keyword, landing page and conversion work
| Area | What we do |
|---|---|
| Tracking | Conversion tracking for calls, forms, bookings and sales, tested before spend increases |
| Strategy | Channel mix, budget split and the cost per lead you can afford |
| Build | Campaigns, audiences, keywords, ads and landing page recommendations |
| Optimization | Weekly search term, bid, budget and creative work |
| Testing | Ongoing tests of ads, offers and landing pages |
| Reporting | Monthly reports on leads, cost per lead, sales and return on ad spend |
Our Toronto PPC process: how to get started with PPC
- Audit: existing accounts, tracking, landing pages and past results.
- Plan: goals, channels, budgets and the numbers each campaign must hit.
- Build and launch: campaigns set up in accounts you own.
- Optimize weekly: cut waste, improve what works, and test new ideas.
- Report monthly: clear numbers and what we will do next.
Benefits of PPC: is PPC marketing worth it?
PPC earns its keep when results are tracked properly and each new customer brings in more than the ads cost to find them. It is especially useful for testing offers, filling seasonal demand and getting leads while slower channels like SEO build up. It is not worth it without conversion tracking or with a landing page that does not convert.
Proven PPC strategies for every PPC campaign and PPC ad
Every successful PPC campaign we manage follows the same approach to PPC:
- Start with the money keyword. Research the keyword list your buyers actually use, and bid hardest on the terms closest to a purchase.
- Write ad copy for one search. Each PPC ad should match the search that triggered it, which improves click-through rate and Quality Score.
- Send clicks to a matching landing page. A dedicated landing page usually lifts the conversion rate more than any bid change.
- Track every conversion. Calls, forms, bookings and sales, so PPC optimization is based on results rather than clicks.
- Cut waste weekly. Search term reviews and negative keywords are the cheapest wins in Google Ads campaigns.
- Test constantly. New ads, offers and pages each month keep results improving.
These PPC strategies apply on every platform, from search engine ads to social media.
PPC and SEO: integrating PPC with search engine optimization
PPC and SEO compete for the same searcher, but work on different timelines. Google Ads puts you at the top of the search engine results today; search engine optimization (SEO) builds rankings that keep paying off. Integrating PPC with an SEO service gives you the best of both: paid search data shows which keyword themes convert, and SEO turns the best of them into lasting traffic. As a digital marketing agency and SEO agency as well as a PPC agency, we plan both together. See our SEO services.
Digital advertising beyond Google: PPC and social media ads
PPC is not only Google. Paid social on Meta, LinkedIn, Reddit and X is bought on the same pay-per-click or impression basis. We run PPC and social media campaigns as one programme, so digital advertising budgets go to whichever platform produces the best return on investment (ROI) for your business needs.
Why hire a PPC advertising agency for Google Ads management?
Hiring a PPC partner makes sense when the account is spending enough that small improvements matter, or when nobody in-house has time to manage it properly. An agency that specializes in paid search brings a team of PPC experts, tested processes and experience across many accounts. As a Google Ads agency, our PPC management covers Google Ads management, Microsoft Ads and paid social, so your PPC efforts are coordinated rather than split across several marketing agencies.
Outsourcing PPC also gives you a second opinion: digital marketing agencies see patterns across industries that a single in-house account rarely shows.
How much do PPC agencies and PPC management services cost?
| Pricing model | Typical market range in Canada |
|---|---|
| Percentage of ad spend | About 10% to 20% of monthly spend, often with a minimum of about $750 to $1,500 CAD per month |
| Flat monthly fee | About $500 to $3,500 per month for smaller agencies; $3,000 to $10,000+ for enterprise firms |
| Hybrid | A base fee plus a percentage above a set spend |
Sources: ThinkProfits, Kolonell and Outerbox 2026 pricing guides (market estimates). Ad spend is paid to each platform separately.
How to choose among top PPC agencies and marketing strategies that fit
- You own the ad accounts and tracking.
- Conversion tracking is checked before budgets rise.
- Reports show leads and sales, not just clicks.
- Someone works on your accounts every week.
- The agency is certified on the main platforms, such as Google Partner status.
PPC agency FAQs
What does a PPC agency do?
It plans, builds and manages paid advertising campaigns on platforms such as Google, Meta, LinkedIn and Microsoft, with the goal of turning ad spend into leads and sales.
What does PPC stand for?
Pay-per-click: an advertising model where you pay when someone clicks your ad. The term is also used for paid advertising in general.
How much does PPC cost with a marketing agency?
Expect either a fee of 10% to 20% of what you spend on ads, or a set monthly fee; Toronto agencies often set a floor of around $750 to $1,500 CAD. The ad budget itself goes to the platforms.
Which platform is most used for PPC campaigns?
Google Ads is the most widely used, followed by Meta (Facebook and Instagram). LinkedIn and Microsoft Advertising are common for B2B.
What is the difference between PPC and SEM?
SEM (search engine marketing) means paid ads on search engines like Google and Bing. PPC is broader and also covers paid social ads.
Is PPC better than SEO?
They do different jobs. PPC brings traffic immediately while you pay; SEO builds lasting traffic over time. Most businesses use both.
Put your ad budget to work
Start with a paid advertising review: tracking, waste and which channels fit your goals.