Meta Ads Agency in Canada: Meta Ad Experts Among Top Facebook Ad Agencies and Marketing Agencies for Facebook Advertising
Meta's ad platform reaches people across Facebook, Instagram, Messenger and WhatsApp from one account. Its automation has become very good at finding buyers, as long as it gets good creative and accurate data about who actually bought. 1307 Digital is a Meta ads agency that supplies both, so campaigns produce leads and sales rather than cheap clicks.
What Meta ad agencies and Facebook ad agencies do
A Meta ads agency plans, builds and manages advertising campaigns across Meta's apps in Meta Ads Manager. Meta offers targeted ads on Facebook, Instagram, Messenger and WhatsApp, and good ads on Facebook depend on how well the agency uses Meta's tools. The work covers tracking, campaign structure, audiences, creative production and testing, lead forms, budget and reporting. The goal is a cost per lead or cost per sale the business can grow on.
Facebook or Instagram: which do you need?
| If you need | Start with |
|---|---|
| Leads for a local service, clinic or professional practice | Facebook ads management |
| Sales of visual products, food, beauty, fitness or events | Instagram advertising |
| Older or broad local audiences | |
| Reels, Stories and creator partnerships | |
| Both, with Meta choosing where results are cheapest | One campaign across both, with creative for each placement |
Most accounts run across both apps. Our Facebook and Instagram pages go deeper into each.
What changed in Meta advertising
Meta ads work differently than they did a few years ago, and many accounts are still set up the old way.
| Then | Now |
|---|---|
| Many small, tightly targeted ad sets | Fewer, well-funded campaigns with broad targeting |
| Detailed interest targeting | Advantage+ audiences that treat interests as suggestions |
| Audience is the main lever | Creative variety is the main lever |
| Pixel only | Pixel plus Conversions API, sending data from your site and CRM |
| Optimizing for any lead | Optimizing for qualified leads and real sales |
Our job is to give Meta's system the inputs it rewards: plenty of strong creative, clean conversion data and enough budget per campaign to learn.
Our Meta ads management and advertising services
| Service | What it covers |
|---|---|
| Account and tracking audit | Business portfolio, ad account, Pixel, Conversions API, domain verification, event setup |
| Campaign strategy | Objectives, structure, Advantage+ decisions and budget sizing |
| Creative | Image, video, Reels, carousel and creator ads, with ongoing tests |
| Lead generation | Instant forms with qualifying questions, landing pages and CRM connections |
| Ecommerce | Catalogue, shopping and retargeting campaigns |
| Policy | Special Ad Categories and health and finance claims checked before launch |
| Reporting | Cost per qualified lead, sales and return on ad spend, part of our wider marketing services including social media marketing, digital advertising and paid advertising |
How we optimize your Facebook ad campaigns: ad copy, conversion and optimization
- Set up your Meta business assets: ad account, Pixel, Conversions API and domain verification.
- Plan the ad campaign: the objective, offer, audience and budget, matched to your marketing strategy.
- Produce the creative: ad copy, images, Reels and carousels, plus influencer marketing content where it fits.
- Launch Facebook campaigns and Instagram ads with conversion tracking in place.
- Optimization every week: creative testing, budget shifts and audience changes based on conversion rate and cost per result.
- Advertising reports every month: leads, sales, return on ad spend and what we will test next.
Facebook advertising, visibility and brand awareness in your marketing strategies
Meta ads work best inside a complete digital marketing plan. Advertising on Facebook and Instagram builds brand awareness and visibility; Google Ads captures people who search afterwards; content marketing and email marketing keep leads warm. As a digital marketing agency, we plan paid ads, performance marketing and content together, so marketing campaigns on platforms like Facebook support everything else you do.
Choosing among marketing agencies and advertising agency options
Many marketing agencies offer Facebook advertising. The best Facebook ad agencies have expertise in Facebook ads tracking, produce new creative every month and report on results rather than reach. Ask any advertising agency for its best practices, who will run your account, and how it will increase brand awareness and conversions together. Our expert guidance covers both the strategy and the hands-on advertising management.
How much do Meta and Facebook ad agencies cost?
Meta ads management fees typically run about $500 to $5,000 per month as a flat retainer for local businesses, or about 10% to 20% of ad spend, with ad spend paid to Meta separately (ClicksGeek and Superscale 2026 pricing guides, market estimates). Creative production may be included or priced separately.
Meta ads agency FAQs
What does a Meta ads agency do?
It plans, builds and manages Facebook and Instagram advertising in Meta Ads Manager: tracking, campaign structure, audiences, creative, lead forms, budget and reporting.
How much does it cost to hire a Facebook or Meta ad agency?
Typical retainers run about $500 to $5,000 per month for local businesses, or about 10% to 20% of ad spend. Ad spend is paid to Meta separately.
Can I run Meta ads for free?
No. Ads Manager is free to use, but ads are paid. Organic posting on Facebook and Instagram is free.
Is $1 a day enough for Facebook ads?
It is enough to technically run an ad, but not enough for a lead or sales campaign to learn. Most lead campaigns need tens of dollars per day per ad set.
Do Facebook and Instagram ads use the same account?
Yes. A single Meta Ads Manager account covers both apps, and one campaign can deliver on Facebook, Instagram, Messenger and the Audience Network at once.
Is paying for Facebook ads still worth it?
Yes, for most consumer and local businesses with tracking in place. Meta still reaches a very large share of Canadian adults across its apps.
Give Meta's system what it rewards
Start with a Meta ads audit: tracking, creative and how your budget is structured.